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July
2005
DOMESTIC SHARE SURVEY: Cellular Phones
The 2004 domestic market for cellular phones showed no year-on-year change
in the order of the top two companies -- NEC Corp. and Panasonic Mobile
Communications Co. -- though both firms lost share points due to
competition from rivals. Third-ranked Sharp Corp. maintained its upward
momentum from last year, while fourth-place Sanyo Electric Co. achieved
share growth on the popularity of its models for the "au" mobile
phone service of KDDI Corp.. Domestic shipments of handsets dropped 10.5%
in 2004 to 43.57 million units, the first decline in two years. The fall
reflects the near saturation of the domestic market and a surge in demand
for camera-equipped terminals. The drop in demand hit the top two
companies the hardest. NEC lost 4.5 percentage points of market share due
mainly to a delay in shipping handsets for the third-generation service of
NTT DoCoMo Inc.. Its products also apparently failed to attract new
customers owing to the lack of novelty in their design. Panasonic enticed
young people with models whose exteriors can be decorated with various
colors and patterns. In the October-December period, the company grabbed
the top slot from NEC for the first time in four years. Sharp successfully
differentiated its products from those of the firm's competitors by
offering high-performance camera units and high-quality LCD screens. By
raising its market share 3.0 points, it sharply narrowed the gap with the
top two companies. (The Nikkei Business Daily, July 27, 2005)
KDDI To Absorb 3 Tu-Ka Subsidiaries By
Year-End
KDDI Corp., a major telecom carrier, will absorb its three wholly owned
mobile phone subsidiaries by the end of the year, company sources said.
KDDI offers the au mobile phone service on its own, while the three
subsidiaries -- Tu-Ka Cellular Tokyo Inc., Tu-Ka Cellular Tokai Inc. and
Tu-Ka Phone Kansai Inc. -- operate under the Tu-Ka brand. KDDI has decided
to integrate the group's mobile phone services into the au brand to
strengthen the business in expectation of stiffer competition. In
December, Softbank Corp., which aims to enter the mobile phone market,
approached KDDI for a possible purchase of the three Tu-Ka firms. KDDI
eventually refused Softbank's offer as the two sides failed to agree on
the price of the three firms and some other terms. KDDI also feared the
loss of customers and the leakage of technology and know-how. The three Tu-Ka
firms had about 3.56 million subscribers at the end of June, while the
KDDI's au service had about 20.12 million. The Tu-Ka firms see the number
of subscribers falling due mainly because they do not offer
third-generation mobile phone service, although their handsets for the
elderly are gaining popularity. (The Nihon Keizai Shimbun, July 25, 2005)
Government, Industry To Replace Domestic
Telecom Networks With IP Tech By '07
The government will urge private telecom carriers to upgrade domestic
telecom networks to a next-generation telecommunications network (NGN)
designed to use Internet Protocol technology by 2007, The Nihon Keizai
Shimbun learned Monday. The International Telecommunication Union is
expected to decide on the global specifications for an NGN by around 2008.
The ministry aims to develop and propose the standard to the ITU by
establishing a forum with telecommunications carriers, such as Nippon
Telegraph and Telephone Corp. and KDDI Corp., as well as manufacturers of
communications equipment, including NEC Corp., Fujitsu Ltd. and Hitachi
Ltd.. Academic experts will also participate. The Ministry of
Communications hopes Japan will take the initiative in formulating the
standards by making a proposal early and thus help the domestic industry
tap the potentially huge global market. The adoption of an NGN is expected
to substantially lower communications costs because it will require only
half the plant and equipment investment and maintenance expense required
for current phone systems. The network will use low-cost routers instead
of the expensive switchers used in existing fixed-line telephone networks.
Replacing the current domestic phone networks will require investment of
3-6 trillion yen in plant and equipment over a five-year period. With KDDI
proposing replacement by 2007 and NTT by 2010, the ministry intends to
speed up the schedule. Japanese manufacturers have dominated the domestic
market for telecommunications equipment through joint development with
NTT. However, given that U.S. companies control 90% of the global market
for routers, there is concern among Japanese companies that the switchover
will erode their market share. (The Nihon Keizai Shimbun, July 19, 2005)
KDDI Lab Develops Mobile Phone Voice ID
System
KDDI R&D Laboratories Inc. has developed a prototype system to verify
by voice the identity of a mobile phone user. Voice is converted into data
and sent to a server. There it is checked against pre-registered voice
data. The system will make it possible to carry out user authorization for
Internet banking via a mobile phone without the need for password input or
other procedures. The company will aim to make practical application of
the system in two years. A user will register his or her voice on the
server of a financial or other firm by reading numbers out loud. To bank
via the Internet, for example, a customer will access the site of a
financial institution via a mobile phone and input an ID number. An
instruction will then appear on the screen to read out loud four numbers.
The voice is transmitted to the server and verification is carried out in
about 10 seconds. The procedure is easier than pushing keys to enter a
password, and the risk of unauthorized use resulting from the leak of a
password to a third party is minimized. At present, the system has an
error rate of about 1%. KDDI R&D Laboratories will work on reducing
this rate so that it can provide the system for practical use. (The Nikkei
Business Daily, July 19, 2005)
Cell phones switch between PHS, LAN
Fujitsu Ltd. has developed a telecommunications system that allows
cellular phones to use personal handyphone system circuits when making
calls outside the office but a wireless LAN in-house. The handset
automatically chooses which network to use in accordance with the type of
call, enabling firms to reduce cell phone costs. The system also allows a
single phone to make calls to many receivers simultaneously, enabling
efficient communications among staff based in different locations. It also
allows a terminal to send e-mail and instant messages. The firm expects
the system to be particularly useful for communications among employees
who travel outside the office, such as salespeople and staff who perform
repair or maintenance work. (Nihon Keizai Shimbun, July 18, 2005)
Optrex LCD Panel Improves Mobile Phone Video
Display
Flat-panel maker Optrex Corp.,an affiliate of Asahi Glass Co., has
developed a LCD panel that improves the display of video on a mobile
phone. The company incorporated in a mobile-phone panel functions to
increase response speed through voltage adjustment. The so-called
overdrive technology thereby improved video display capabilities. The
company developed a 2.2-inch amorphous silicon TFT (thin-film transistor)
panel that has a resolution of 240 x 320 pixels and can display about
260,000 colors. The overdrive technology is often used in LCD televisions
to increase panel response time and improve picture clarity. Optrex was
able to adapt the technology for use in mobile phones by incorporating
overdrive functions in a display-use chip and miniaturizing circuitry.
Optrex aims to be producing 200,000-300,000 of the panels a month by
September. (The Nikkei Business Daily, July 15, 2005)
Japan's Broadband Users Numbered 19.51mn At
March End
The number of broadband Internet service subscribers stood at 19.51
million as of March 31, up by 850,000 from Dec. 31, according to a
quarterly survey released Friday by the Ministry of Communications. FTTH
(fiber-to-the-home) broadband Internet services achieved the sharpest
growth, increasing subscribership by 17% from Dec. 31 to 2.85 million.
Broadband services offered by cable television companies followed with a
3% rise to 2.95 million subscribers. ADSL users, meanwhile, grew by 2.6%
to 13.67 million. Nationwide, 39% of households had access to broadband
Net services. By prefecture, Tokyo had the highest proportion of
households with broadband network access at 52%. Kanagawa came in second
at 50%. Kagoshima had the lowest figure at 18%, while Kochi fared a little
better at 21%. (The Nihon Keizai Shimbun, July 8, 2005)
Cell Phone Firms, Newcomers At Odds Over
Band Allocation
Softbank Corp. and eAccess Ltd. urged the Ministry of Communications to
give larger frequency bandwidths to cellular phone newcomers, while
existing mobile service providers called for just the opposite in their
opinion papers submitted to the ministry on Monday. Softbank argued that
the ministry should expand the frequency spectrum allotted to new entrants
to at least 10MHz instead of the currently planned 5MHz. eAccess wants the
ministry to lower its conditions for assigning additional frequencies to a
newcomer from 500,000 users per 1MHz band to 300,000. Among existing cell
phone service providers, Vodafone KK insisted that the ministry change its
plans of allowing two newcomers and instead only accept one. NTT DoCoMo
Inc. and KDDI Corp. called for the ministry to make the assessment
criteria for new entrants tougher. The Communications Ministry is expected
to finalize the frequency allocation policy after a meeting of the Radio
Regulatory Council in late July. It then intends as early as late August
to begin soliciting applications from businesses interested in receiving
frequency allocations, with the goal of completing the process within the
year. According to the plan announced on June 3, the ministry aims to
assign frequencies in the 1.7GHz and 2GHz bands, with a priority given to
newcomers. (The Nihon Keizai Shimbun, July 5, 2005)
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