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Published:
Science-Based Sustainability Education for Adults
Committee:
Sustainability & Social Responsibilitystatus:
NewSurveys suggest that public awareness of climate change in Japan is relatively high, and climate denialism is far less prevalent than in some other developed countries. However, this awareness has not translated into widespread behavioral change or strong public pressure for structural reforms. The emphasis on symbolic communication, such as superficial references to the SDGs, risks reinforcing a passive understanding of sustainability across all age groups. There is a particular need to target adults, who hold decision-making power in government, business, and society at large. Given the urgency of the climate and ecological crises, meaningful action cannot wait for future generations to take the lead.
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Published:
Regulations Against Greenwashing
Committee:
Sustainability & Social Responsibilitystatus:
NewAs interest in ESG and sustainability grows in Japan, so does the risk of greenwashing, where companies make misleading claims about the environmental impact of their products, services, or strategies. In the absence of clear legal definitions and active enforcement, misleading claims can persist unchallenged, eroding public trust and confusing both consumers and investors. Civil society groups have raised concerns that the current advertising oversight mechanisms in Japan are not equipped to respond effectively to such issues, with some complaints remaining unanswered for extended periods. This highlights the need for a more robust and transparent regulatory framework.
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Published:
Consumer Awareness for Sustainable Food
Committee:
Sustainability & Social Responsibilitystatus:
NewConsumer demand for sustainable food products in Japan remains relatively low compared to Europe. Despite growing awareness of environmental issues, sustainability considerations are still limited in everyday food purchasing decisions. This gap is driven by a lack of clear labeling, limited public communication, and weak differentiation in the marketplace.